Remember when we just had good old flavored yogurt and then, the revolution of nonfat yogurt? Well, the yogurt aisle has greatly diversified since then, and sales of these once-mainstay products are starting to curdle. General Mills has seen a continued decline of its U.S. Yoplait yogurt, reporting an 11 percent decline in the last quarter of 2017.
Millennials haven’t dropped the spoon though; they’re just opting for other kinds of yogurts in the $7.6 billion dollar category. Yogurt products by brands like Chobani and Noosa, which tout their Greek and farm-fresh origins, respectively, have gained enthusiasts and increased presence on refrigerated store shelves.
Dannon actually held the number one spot in 2017 for yogurt, but they own a slew of yogurt brands including its fastest grower Oikos, a Greek-style nonfat yogurt that has been a leader in the "brogurt" subcategory.