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Nissan Juke


How Nissan Increased Conversion Through AI and Machine Learning

Drives a 900% increase in one Asian Market

To improve test drive conversion rates, we used artificial intelligence (AI) and machine learning to help Nissan understand their digital customer at scale and advance the journey from discovery to trial.



Strategy & Consulting
Customer Experience & Design
Technology & Engineering
Enterprise Platforms
Data & Artificial Intelligence
Innovation & Digital Product Management
Transportation & Mobility
The challenge

The imperative for change

As car shopping shifts online, every automaker needs to strengthen their digital experience. For Nissan, that meant unifying the brand across 190 markets in 105 countries and translating vast amounts of data into actionable insights. Adding to the complexity, Nissan possessed limited people resources and needed to look beyond the global aggregate to deliver a customized experience and maximize conversion in each market.

The transformative solution

The PACE digital showroom consolidates Nissan’s data assets from 190 markets and 105 countries into a single platform. Using AI and machine learning, PACE analyzes global visitor metrics to identify both positive and negative performance anomalies specific to each market. PACE also employs the latest algorithmic technology to help the automaker prioritize efforts expected to have the greatest customer impact as well as the highest return on investment.

The solution


Business impact

With the deployment of PACE, Nissan has effectively reduced friction and churn while significantly increasing conversion rates—all without any major workforce investments. Check out the results so far:


Significant increase in test drives across all markets, including 900% in one Asian Market
Consistent digital experience across 190 markets in 105 countries
Sizable growth in “contact a dealer” leads
data points continuously analyzed


A group of people in conversation