How Nissan Increased Conversion Through AI and Machine Learning
Drives a 900% increase in one Asian Market
To improve test drive conversion rates, we used artificial intelligence (AI) and machine learning to help Nissan understand their digital customer at scale and advance the journey from discovery to trial.
The imperative for change
As car shopping shifts online, every automaker needs to strengthen their digital experience. For Nissan, that meant unifying the brand across 190 markets in 105 countries and translating vast amounts of data into actionable insights. Adding to the complexity, Nissan possessed limited people resources and needed to look beyond the global aggregate to deliver a customized experience and maximize conversion in each market.
The transformative solution
The PACE digital showroom consolidates Nissan’s data assets from 190 markets and 105 countries into a single platform. Using AI and machine learning, PACE analyzes global visitor metrics to identify both positive and negative performance anomalies specific to each market. PACE also employs the latest algorithmic technology to help the automaker prioritize efforts expected to have the greatest customer impact as well as the highest return on investment.
With the deployment of PACE, Nissan has effectively reduced friction and churn while significantly increasing conversion rates—all without any major workforce investments. Check out the results so far: